Page 82 - Livre Beau Rivage Palace
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Fig. 1                                                                                                                                         Fig. 2

                    TOURISM AND TECHNOLOGY TRANSFER:                                                                                                     At the same time as building a luxury hotel in Ouchy, these   of the Société du Lausanne-Ouchy et des Eaux de Bret, no fewer
                                                                                                                                                         banker, sat on several boards of railway companies (table 1, p. 95).   director Fernand de Loys. In 1876, two years after the constitution
             BEAU-RIVAGE PALACE AND THE CHALLENGES                                                                                                       trailblazers  were fighting  tooth  and nail to  make  Lausanne an   than five directors and several major Beau-Rivage shareholders
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                                   OF TECHNICAL PROGRESS                                                                                                 important railway centre.  And they were successful. In 1864,  subscribed to the share capital.  Fernand de Loys alone held 315
                                                                                                                                                                                                                 shares, which made him the second-largest shareholder after
                                                                                                                                                         Lausanne became a hub for the British travel agency Thomas
                                                    1861-1914                                                                                            Cook. All its Swiss tours passed through it at least once.  It was   Jean-Jacques  Mercier-Marcel. The  sio subscribed to ten shares.
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                                                                                                                                                                                                                 Despite this financial contribution, Beau-Rivage did not succeed
                                                                                                                                                         the start of mass regional tourism.
                                                                                                                                                             The Lake Geneva elite was less successful in the race for a   in bringing the train close to the hotel, as the cost of the land
                                                                                                                                                         railway across the Alps, however. The Gothard tunnel opened in   necessary to create this route was considered too high (fig. 3).
                                                                                                                                                         1882, beating the Simplon. The Beau-Rivage board of directors   The  tourism  operators  had  more  influence  on the  company’s
                                                                                                                                                         complained bitterly about the effects of this defeat: ‘The opening   technological choices. Arguing for safety and profitability, they
                                                                                                                                                         of the Gothard tunnel at the beginning of the year has harmed us beyond   convinced the company to abandon the pneumatic project in
                                                          Cédric HUMAIR
                                                                                                                                                         all expectation: while on 1st May 1881, 44 families from Italy were   favour of a cable-traction system already tested in Lyon. On 16
             ‘Once this work has been carried out, we do not, for the moment,  connecting Beau-Rivage to effective communications networks,              registered at Beau-Rivage, on the same day in 1882, only one family   March 1877, Switzerland’s first funicular railway started operating
          foresee any substantial extraordinary expenses, except, that is, for the   obtaining the water, gas and electricity supplies necessary for the   came […] Undoubtedly the Gothard line will divert from our region a   between Lausanne and Ouchy (fig. 4).
          installation of a lift. This work will have to be carried out as soon as   hotel to operate smoothly, offering the guests entertainment and    number of the travellers who come to Switzerland every year, and this   The dawn of the twentieth century was marked by the arrival
          possible – a hotel like ours can no longer manage without one; our lack   enhancing the shores of Lake Geneva were all issues the hotel’s      diversion will continue until the Simplon tunnel is completed […].’    of new means of transport, both collective and individual, and the
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          of one is detrimental to our interests; these days foreign guests no longer   directors had to address. Carrying out this programme was not        From then on, several of the directors of the sio participated   electric tram was introduced in Lausanne in 1896. The operating
          want to take the stairs up to a second or third floor, and if they can’t be   always easy. There were successes, but also doubts, resistance and   in the crusade for the Simplon tunnel. Particular mention should   company (which remained private) was run by Ernest Correvon-
          hoisted up they leave.’ 1                               setbacks. Despite these difficulties, the Beau-Rivage technology                       be made of Gustave Perdonnet and Marc Morel-Marcel (table 1),  Mercier, director and future chairman of the sio (table 1). On 26
              These few lines from the 1887 report to the shareholders   saga is a testimony to the enormous capacity for adaptation shown               both directors of the Simplon Company.  It was not until 1906,  November 1897, the Beau-Rivage board of directors applied for
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          of the Société immobilière d’Ouchy (sio), owners of the hotel   by the pioneers of the Swiss hotel industry who, during the belle              however, after several company mergers, that Lausanne tourism   an extension of the network to Ouchy. Its wish was granted in
          Beau-Rivage, illustrate the technical challenges facing luxury   époque, were able to keep pace with profound cultural, social and             benefited from the tunnel’s opening.                    1903, despite the objections of the Société du Lausanne-Ouchy,
          hotels towards the end of the nineteenth century. In order to   technological changes.                                                             The arrival of the railway in Lausanne laid the cornerstone   which opposed this unwelcome competition (fig. 5). In 1908, the
          remain competitive, these establishments were obliged to satisfy                                                                               of Beau-Rivage’s transport systems (fig. 1). But to benefit from   hotel’s directors decided to modernise the transport service to the
          the expectations of an increasingly demanding clientele, with   IMPROVING ACCESS TO BEAU-RIVAGE                                                the influx of tourists, the Ouchy establishment needed to develop   station by buying a car. Due to the highly technical nature of this
          regard to mobility, hygiene and comfort. Consequently, first-class   It is probably no exaggeration to say that the Beau-Rivage                efficient transport to and from the railway station and the city   vehicle, its operation was entrusted to a specialised company.
          hotels  and tourist resorts in  general  became  high-technology   Palace is the happy result of the railway’s arrival in the Lake Geneva      centre, where the federal post stagecoaches arrived. At first, the   Besides rail and road, Beau-Rivage’s accessibility from the
          centres. In certain less industrialised areas such as the Lake   region. Opened in 1856, the Lausanne spur to the line connecting              horse-drawn omnibuses owned by Jules Perrin, with whom   lake was another cause for concern. Built opposite the landing
         Geneva region, tourism was the principal driving force behind   Morges and Yverdon opened up new prospects for tourism. The                     several agreements were signed, were the only ones to provide   stage used by the steamboat companies, for a long time the hotel
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          technology transfer.                                    influx of foreigners was certainly aided by this new mode of                           this local service (fig. 2). Indeed, the idea of a railway line between   benefited from the passing trade this brought (fig. 6).  In 1881,
              Below we examine how the managers of the Beau-Rivage   transport which reduced their travelling expenses and made their                    Lausanne and Ouchy, mooted back in 1857, met with a number   more than a third of the guests arrived by water.  After this date,
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          Palace faced the challenges of technical modernisation. To satisfy   journeys quicker and more comfortable. It is significant that in 1857     of technical hurdles.  Since steam trains and horse-drawn trams   however, the hotel’s interests were threatened by the Compagnie
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          their clientele’s new demands, not only did they have to adapt the   the founders of the sio included several prominent figures involved       were unable to cope with the 12 per cent gradient, innovative   Générale de Navigation, which planned to move the landing stage
          hotel’s infrastructure, but they also had to build up an outstanding   in the development of the Lausanne railways. Edouard Dapples,           technologies were required. In 1868, a committee launched a   to opposite Lausanne-Ouchy railway station. Despite a number
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          technical and tourism system  around it. Improving access to Ouchy,  trustee and national councillor, and Émile Bory-Hollard, private          pneumatic railway scheme.  Beau-Rivage was represented by its   of appeals to the authorities, the transfer was completed in 1884
          Lausanne and the Hôtel Beaurivage at Ouchy. Engraving drawn by Briquet                                                                         M. L. Bonnet, Station of the Vaud Cantonal Railway. Engraving, 1856.  Fig. 3 >
          and son and lithographed by A. Cuvillier, c.1862.                                                                                                                                                      According to initial plans, the pneumatic railway between Lausanne
          Transport serving the Beau-Rivage: railway, horse-drawn omnibus and steamer.                                                                                                                           and Ouchy was to run close to the Beau-Rivage.


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